The first opportunity to gain the reader's attention in a direct mail letter is
A. in the attention line
B. in the opening paragraph
C. in the top margin
D. on the envelope
Answer: Option D
Solution(By Examveda Team)
The first opportunity to gain the reader's attention in a direct mail letter is on the envelope. This is the first thing your prospect will see.Related Questions on Business Communication
The most important goal of business communication is_________.
A. favorable relationship between sender and receiver
B. organizational goodwill
C. receiver response
D. receiver understanding
Down ward communication flows from_________ to_________.
A. Upper to lower
B. Lower to upper
C. Horizontal
D. Diagonal
Horizontal communication takes place between_________.
A. superior to subordinate
B. subordinate to superior
C. employees with same status
D. none of these
Appeals and representations are used in_________communication.
A. horizontal
B. downward
C. upward
D. grapevine
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