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This question belongs to Management Strategic Management

Strategic Management

?

The following two statements a re related to market development in Ansoff Matrix. Choose the correct of statements being correct or incorrect.
Statement I The firm can create new distribution channels, cross geographical boundaries and create new market segments.
Statement II The focus is on venturing into new market with the existing products.

A) Statement I is correct, but Statement II is incorrect B) Statement II is correct, but Statement I is incorrect C) Both statements are correct D) Both statements are incorrect

Answer & Solution

Correct Answer: Option D

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