The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:

A. Business unit goals

B. Marketing objectives

C. Business unit mission

D. Goal of a business segment

Answer: Option B

Solution(By Examveda Team)

The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a Marketing objectives. Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.