The New York Times came out on
A. 18th September, 1851
B. 20th August, 1832
C. 21st March, 1853
D. 18th April, 1893
Answer: Option A
A. 18th September, 1851
B. 20th August, 1832
C. 21st March, 1853
D. 18th April, 1893
Answer: Option A
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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