The service marketing mix is an extended marketing mix and includes
1. People
2. Process
3. Service
4. Physical evidence
Select the correct answer:
A. 2, 3 and 4
B. 1, 2 and 3
C. 1, 2 and 4
D. 1, 3 and 4
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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