The service marketing mix is an extended marketing mix and includes
1. People
2. Process
3. Service
4. Physical evidence
Select the correct answer:
A. 2, 3 and 4
B. 1, 2 and 3
C. 1, 2 and 4
D. 1, 3 and 4
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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