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Strategic Management
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the sketch of the BCG matrix, what is the label of the horizontal axis?

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Correct Answer: Option B
The sketch of the BCG matrix, Market share is the label of the horizontal axis. The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.
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