the sketch of the BCG matrix, what is the label of the horizontal axis?
A. Industry growth rate
B. Market share
C. Market growth rate
D. Business strength
Answer: Option B
Solution(By Examveda Team)
The sketch of the BCG matrix, Market share is the label of the horizontal axis. The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.This Question Belongs to Management >> Strategic Management
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