the sketch of the BCG matrix, what is the label of the vertical axis?
A. Market growth rate
B. Business strength
C. Market share
D. Industry growth rate
Answer: Option D
Solution(By Examveda Team)
The sketch of the BCG matrix, Industry growth rate is the label of the vertical axis. BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.This Question Belongs to Management >> Strategic Management
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The answer is market growth rate while showing is industry growth rate please correct
It should be A i.e. Market Growth Rate.