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the sketch of the BCG matrix what is the label of...

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Strategic Management
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the sketch of the BCG matrix, what is the label of the vertical axis?

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Correct Answer: Option D
The sketch of the BCG matrix, Industry growth rate is the label of the vertical axis. BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.
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2 Comments
Tejas Morde
Tejas Morde 5 years ago
The answer is market growth rate while showing is industry growth rate please correct
Nikita Agrawal
Nikita Agrawal 6 years ago
It should be A i.e. Market Growth Rate.
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