Total cost incur by customer to use, acquire, maintain and dispose service or product is classified as

Total cost incur by customer to use, acquire, maintain and dispose service or product is classified as customer life cycle. The customer lifecycle is a term that describes the different steps a customer goes through when they are considering, buying, using, and remaining loyal to a particular product or service. This lifecycle has been broken down into five distinct stages: reach, acquisition, conversion, retention, and loyalty.