TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of _________:

TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of benchmarking. Benchmarking, is a tool of strategic management, that allows the organization to set goals and measure productivity, on the basis of the best industry practices. It is a practice in which quality level is used as a point of reference to evaluate things by making a comparison.