Using the names of company's powerful brands for line extentions
A. Positioning by Product Attributes and Benefits
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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