What are focus strategies?

A. Where a company focuses on achieving lower costs than its rivals so as to compete across a broad range of market segments

B. Where a company chooses to concentrate on only one market segment or a limited range of segments

C. When a company conducts market research through focus groups to determine how their strategy should be shaped

D. When a company focuses on supplying differentiated products which appeal to different market segments

Answer: Option B

Solution(By Examveda Team)

Focus strategies is that where a company chooses to concentrate on only one market segment or a limited range of segments. A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment. A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies.