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What does Question mark symbolize in BCG matrix?

A. Remain Diversified

B. Invest

C. Stable

D. Liquidate

Answer: Option A

Solution(By Examveda Team)

Question mark symbolize Remain Diversified in BCG matrix. The BCG growth-share matrix is used to help the company decide what it should keep, sell, or invest more in. The BCG growth-share matrix breaks down products into four categories: dogs, cash cows, stars, and “question marks.”

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