Popular messaging app WhatsApp said it will stop charging $1 per year subscription fee to go completely free for its users across the world.
The service, which claims to have over a billion users globally, also said it will not introduce any third-party ads for monetisation.
Interestingly, WhatsApp did not charge users for using the service in India, which is one of the biggest markets for the service.
The company, which was acquired by Facebook for $19 billion in 2014, said it was going to experiment with new models to stay ad-free.
The company said starting this year it will test tools which will allow its users to communicate with businesses and organisations through its platform.
Current Affairs: 18th January, 2016 Current Affairs Round up December, 2015.
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