Which of the following can be used by a company as a communication mix to reach the target customers?
1. Advertising
2. Sales promotion
3. Events and experiences
4. Public relations
5. Direct marketing
6. Personal selling
A. 1, 2, 4 and 6
B. 1, 2, 5 and 6
C. 1, 2, 4, 5 and 6
D. 1, 2, 3, 4, 5 and 6
Answer: Option D

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