Which of the following features are required to make a market segment attractive to a marketer?
(1) Broad and homogeneous
(2) Affluent
(3) Brand loyalty
(4) Not price sensitive
(5) Easily accessible
A. 1, 3 and 5
B. 1, 2, 3 and 4
C. 2, 3, 4 and 5
D. 1, 2, 3, 4 and 5
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
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