Which of the following is not a key theme in market development?
A. Identifying new uses for existing products and services
B. Strategic positioning
C. Developing new products for new markets and segments
D. Identifying new markets and segments
Answer: Option C
Solution(By Examveda Team)
Developing new products for new markets and segments is not a key theme in market development. New product development (NPD) is the process of bringing a new product to the marketplace.Related Questions on Strategic Management
Strategy is developed by the visionary chief executive in ___________ mode of strategic management
A. planning mode
B. adaptive mode
C. strategic mode
D. entrepreneurial mode
Stability strategy is a ____________ strategy
A. corporate level
B. business level
C. functional level
D. strategic level
What are the means by which long term objectives will be achieved?
A. Strategies
B. Policies
C. Strength
D. Opportunities
Marketing strategy is a ___________ type of strategy
A. business level
B. Growth strategy
C. corporate strategy
D. functional strategy
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