Which of the following is not a responsibility of the media?
A. Dissemination of the news
B. Commenting on the contemporary socio-political scenario
C. Passing remarks on the personal lives of film stars
D. Educating the masses
Answer: Option B
A. Dissemination of the news
B. Commenting on the contemporary socio-political scenario
C. Passing remarks on the personal lives of film stars
D. Educating the masses
Answer: Option B
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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