Which of the following is not en element of the growth/market options matrix developed by Ansoff (1987)?

A. Market development

B. Diversification

C. Product development

D. Market segmentation

Answer: Option D

Solution(By Examveda Team)

Market segmentation is not en element of the growth/market options matrix developed by Ansoff (1987). The Ansoff Matrix was developed by H. Igor Ansoff and first published in the Harvard Business Review in 1957, in an article titled "Strategies for Diversification." It has given generations of marketers and business leaders a quick and simple way to think about the risks of growth.