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Examveda

Which of the following is not suggested by Markides (1999) as a factor for competitive and strategic success?

A. Synergy

B. Careful evaluation of strategic options

C. Ensure consistency between desired strategic position and the chosen strategy

D. Active opportunity searching

Answer: Option C

Solution(By Examveda Team)

Ensure consistency between desired strategic position and the chosen strategy is not suggested by Markides (1999) as a factor for competitive and strategic success. Markides (1999introduced " breakthrough strategies " that primarily focus on revitalizing business and markets in a competitive environment, also taking other strategic alliances into consideration. The combination of creative marketing strategies and effective implementation seems a logical approach for organizations to gain a competitive advantage.

This Question Belongs to Management >> Strategic Management

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