Which of the following is the correct statement with respect to co-branding?
A. Co-branding is the umbrella branding of goods of a company
B. In co-branding, two or more well-known existing brands are combined into a joint product
C. Co-branding is the process of combining two brands for promoting brand equity
D. All of the above
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
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