Which of the following is the main reason, many experts believe that relying on customers for new products, particularly true innovations, is doomed to failure?

A. Customer's limited ability to see into the future and conceptualise what could be

B. Customers could be biased and purchase only expension products

C. Customers don't have the time to think about new products

D. Customers not wanting the submit new ideas to the organisation

Answer: Option A