Which of the following statement is true?
Statement I Brand reputation, trademarks and intellectual property are tangible resources.
Statement II Brand equity, processes knowledge or intellectual property are mobile resources.
Statement III The resource must be rare in terms of their availability with the firms.
A. Both I and III
B. Both II and III
C. Only II
D. Only III
Answer: Option D
This Question Belongs to Management >> Strategic Management
Related Questions on Strategic Management
Strategy is developed by the visionary chief executive in ___________ mode of strategic management
A. planning mode
B. adaptive mode
C. strategic mode
D. entrepreneurial mode
Stability strategy is a ____________ strategy
A. corporate level
B. business level
C. functional level
D. strategic level
What are the means by which long term objectives will be achieved?
A. Strategies
B. Policies
C. Strength
D. Opportunities
Marketing strategy is a ___________ type of strategy
A. business level
B. Growth strategy
C. corporate strategy
D. functional strategy
Join The Discussion