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Which of the following statement(s) is are correct 1 Direct marketing...

This question belongs to Commerce Marketing Management
Marketing Management
?

Which of the following statement(s) is/are correct?
1. Direct marketing campaigns should offer an incentive or enticiting message to get customer to respond.
2. Direct marketing is a process of directly reaching a market on a personal or mass media basic.
3. 'Call to action' is not the feature of direct marketing.
4. Telemarketing and email direct marketing are the types of direct marketing.

Answer & Solution
Correct Answer: Option A
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