Which of the following statement(s) is/are correct?
1. Direct marketing campaigns should offer an incentive or enticiting message to get customer to respond.
2. Direct marketing is a process of directly reaching a market on a personal or mass media basic.
3. 'Call to action' is not the feature of direct marketing.
4. Telemarketing and email direct marketing are the types of direct marketing.

A. 1, 2, 4

B. 2, 3, 4

C. All of the above

D. None of the above

Answer: Option A