Which of the following terms is used to describe the situation when an existing brand name is applied to new sizes or flavours of a product or other variants, but in the same product category, these are new product launches?
A. Brand extension
B. Multi-brands
C. Line extensions
D. Co-brands
Answer: Option C
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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