Which of the following was not focus area of the WAPC?
A. Legal rastrictions on the Press
B. Development of an international code of ethics
C. The right to privacy
D. Development of wire services in NAM nations
Answer: Option D
A. Legal rastrictions on the Press
B. Development of an international code of ethics
C. The right to privacy
D. Development of wire services in NAM nations
Answer: Option D
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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