Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed Rs. 1 million. Your firm has decided to conduct a . . . . . . . .
A. Business analysis
B. Commercialization
C. Test market
D. Controlled test market
Answer: Option C
This Question Belongs to Commerce >> Marketing Management
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