A company designs the product with little or no input from customers, the company is practicing which of the following concept?

A. Product concept

B. Marketing concept

C. Selling concept

D. Production concept

Answer: Option A

Solution(By Examveda Team)

A company designs the product with little or no input from customers, the company is practicing Product concept. The idea of production concept – “Consumers will favor products that are available and highly affordable”. This concept is one of the oldest Marketing management orientations that guide sellers.