A manufacturer, to market its products, focuses on the following marketing channel alternatives.
1. Telemarketing
2. Distributors
3. Salesforce
4. Internet
5. Retail stores
6. Value added partners
Select the answer of correct sequence of the channel alternatives in order of increasing cost per transaction.
A. 4, 5, 1, 6, 2, 3
B. 4, 1, 5, 2, 6, 3
C. 1, 4, 2, 5, 3, 6
D. 1, 4, 5, 2, 3, 6
Answer: Option B
This Question Belongs to Management >> Marketing
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