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A television advertisement showing the safety features of the Volvo 240...

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A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?

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Correct Answer: Option A
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as Product advertising. Product advertising is the art of building and maintaining product awareness with potential buyers. A good advertising program educates potential customers on why they need the product, how it is used and the benefits derived from its use.
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1 Comment
Suindu De
Suindu De 2 years ago
It can be a defensive product also in that case there will be the defensive marketng like the Smoking is injurious o health is concerned.So,defensing the product against any evil can be considered as the defensive marketing.
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