A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A. Product advertising
B. Pioneer advertising
C. Defensive advertising
D. Societal marketing
Answer: Option A
A. Product advertising
B. Pioneer advertising
C. Defensive advertising
D. Societal marketing
Answer: Option A
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
It can be a defensive product also in that case there will be the defensive marketng like the Smoking is injurious o health is concerned.So,defensing the product against any evil can be considered as the defensive marketing.