A television advertisement showing the safety features of the Volvo 240...

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A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?

A. Product advertising

B. Pioneer advertising

C. Defensive advertising

D. Societal marketing

Answer: Option A

Solution(By Examveda Team)

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as Product advertising. Product advertising is the art of building and maintaining product awareness with potential buyers. A good advertising program educates potential customers on why they need the product, how it is used and the benefits derived from its use.

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Comments ( 1 )

  1. Suindu De
    Suindu De :
    4 months ago

    It can be a defensive product also in that case there will be the defensive marketng like the Smoking is injurious o health is concerned.So,defensing the product against any evil can be considered as the defensive marketing.

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