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According to Parasuraman Zeithaml & Benny the most important determinant of...

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According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is:

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Correct Answer: Option B
According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is Reliability. Reliability is the degree of consistency of a measure. A test will be reliable when it gives the same repeated result under the same conditions.
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