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According to Parasuraman Zeithaml & Berry the most important determinant of...

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According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is:

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Correct Answer: Option B
According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is reliability. Reliability is defined as the probability that a product, system, or service will perform its intended function adequately for a specified period of time, or will operate in a defined environment without failure.
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