According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is:
A. Responsiveness
B. Reliability
C. Assurance
D. Empathy
E. Tangibles
Answer: Option B
Solution(By Examveda Team)
According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is reliability. Reliability is defined as the probability that a product, system, or service will perform its intended function adequately for a specified period of time, or will operate in a defined environment without failure.This Question Belongs to Management >> Marketing
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