ExamVeda
Login
Home

Added features to an offering are called service features

This question belongs to Management Marketing
Marketing
?

Added features to an offering are called _________ service features.

Answer & Solution
Correct Answer: Option E
Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.
Examveda
Question posted by Examveda
Community

Join the Discussion

1 Comment
Krishna Kumar
Krishna Kumar 5 years ago
The answer should be Secondary. Please check.
Keep Learning

Related Questions on Marketing

The four unique elements to services include:
A. Independence, intangibility, inventory, and inception B. Independence, increase, inventory, and intangibility C. Intangibility, inconsistency, inseparability, and inventory D. Intangibility, independence, inseparability, and inventory
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
A. Learning B. Role selection C. Perception D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior B. Routinized buying behavior C. Variety seeking behavior D. None of the above
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
A. Promotion B. Price C. Distribution D. Product
More Related Questions on Marketing