Advertising appropriations are largest for which type of product

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Advertising appropriations are largest for which type of product?

A. Industrial products

B. Convenience goods

C. High-priced products

D. Specialty goods

Answer: Option B

Solution(By Examveda Team)

Advertising appropriations are largest for Convenience goods. Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches.

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