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All human actors who play a part in service delivery and...

This question belongs to Management Marketing
Marketing
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All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer and other customers in the service environment.

Answer & Solution
Correct Answer: Option C
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.
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Chinnu Charley
Chinnu Charley 8 years ago
people is the correct answer
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