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Arrange the first seven steps to develop a social marketing plan...

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Communication for Development
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Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler.
1. Conduct a situation analysis
2. Identify the competition and target market barriers
3. Develop a strategic marketing mix (4Ps)
4. Describe the plan background, purpose and focus
5. Set objectives and goals
6. Craft a desired positioning
7. Select target markets

Answer & Solution
Correct Answer: Option D
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