Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler.
1. Conduct a situation analysis
2. Identify the competition and target market barriers
3. Develop a strategic marketing mix (4Ps)
4. Describe the plan background, purpose and focus
5. Set objectives and goals
6. Craft a desired positioning
7. Select target markets
A. 1, 2, 3, 4, 5, 6, 7
B. 1, 2, 5, 7, 3, 1, 4
C. 4, 1, 5, 6, 7, 3, 2
D. 1, 7, 5, 2, 6, 3, 4
Answer: Option D

Join The Discussion