Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reason (R) Organisations recognise that little of their market value comes from intangible assets.

A) Both (A) and (R) are correct B) Both (A) and (R) are incorrect C) (A) is correct and (R) is the right explanation of (A) D) (A) is correct, but (R) is not the right explanation of (A)

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Correct Answer: Option B

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Assertion (A) Marketers are increasingly asked to justify their investments in...

Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base. Reason (R) Organisations recognise that little of their market value comes from intangible assets.

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Related Questions on Marketing

Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reason (R) Organisations recognise that little of their market value comes from intangible assets.