Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reason (R) Organisations recognise that little of their market value comes from intangible assets.

A. Both (A) and (R) are correct

B. Both (A) and (R) are incorrect

C. (A) is correct and (R) is the right explanation of (A)

D. (A) is correct, but (R) is not the right explanation of (A)

Answer: Option B