Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reason (R) Organisations recognise that little of their market value comes from intangible assets.
A. Both (A) and (R) are correct
B. Both (A) and (R) are incorrect
C. (A) is correct and (R) is the right explanation of (A)
D. (A) is correct, but (R) is not the right explanation of (A)
Answer: Option B
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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