Attributes where consumers can evaluate only during or after the consumption process is known as
A. Credence qualities
B. Experience qualities
C. Search qualities
D. None of the above
Answer: Option B
Solution(By Examveda Team)
Experience qualities, also known as credence qualities, are attributes that consumers can evaluate only during or after the consumption process. These attributes are not easily assessable before purchase or consumption.Search qualities refer to attributes that consumers can assess before making a purchase decision. These attributes are usually tangible and can be evaluated based on information available before buying.
Credence qualities (also known as experience qualities) are attributes that can only be judged after consumption or experience. Consumers rely on post-purchase experience or expert opinions to assess these attributes.
Therefore, the correct option is Option B: Experience qualities, as it accurately describes attributes that consumers can evaluate only during or after the consumption process.
What is credence qualities