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51
Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
Discuss
Answer & Solution
Answer: Option A
Solution:
Loyalty is a measure of the percentage of purchasers who return to a Web site within a year.
52
Which is not a function of ERP?
Discuss
Answer & Solution
Answer: Option D
Solution:
Enterprise resource planning (ERP) is a method of using computer technology to link various Functions—such as accounting, inventory control, and human resources—across an entire company. However, there are certain things that we need to consider in the ERP to enhance the business processes.
53
All of the following are metrics for e-mail campaigns except _________.
Discuss
Answer & Solution
Answer: Option D
Solution:
All of the following are metrics for e-mail campaigns except cart conversion rate. The conversion rate is the number of conversions divided by the total number of visitors.
54
Which is a function of ERP?
Discuss
Answer & Solution
Answer: Option D
Solution:
The function of ERP are Warehousing, sales and scheduling.
55
As consumers become more accustomed to new online advertising formats, click-through rates tend to _______.
Discuss
Answer & Solution
Answer: Option B
Solution:
As consumers become more accustomed to new online advertising formats, click-through rates tend to decrease.
56
Which of the following is the primary characteristic of an intranet?
Discuss
Answer & Solution
Answer: Option C
Solution:
People outside the organization can't access it is the primary characteristic of an intranet.
57
The ethical principle which states that if an action is not right for all situations, then it is not right for any situation is known as __________.
Discuss
Answer & Solution
Answer: Option D
Solution:
The ethical principle which states that if an action is not right for all situations, then it is not right for any situation is known as Universalism. Universalism is defined as an action that should be same in all the situations.
58
Which concept suggests that different applications and computer systems should be able to communicate with one another?
Discuss
Answer & Solution
Answer: Option D
Solution:
Interoperability concept suggests that different applications and computer systems should be able to communicate with one another. Interoperability is the ability of different information systems, devices or applications to connect, in a coordinated manner, within and across organizational boundaries to access, exchange and cooperatively use data amongst stakeholders, with the goal of optimizing the health of individuals and populations.
59
Which of the following statements about privacy is true?
Discuss
Answer & Solution
Answer: Option A
Solution:
Privacy is a moral right to be left alone. Privacy is the ability of an individual or group to seclude themselves, or information about themselves, and thereby express themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals.
60
Which service encompasses all technologies used to transmit and process information on an across a network?
Discuss
Answer & Solution
Answer: Option D
Solution:
Web services encompasses all technologies used to transmit and process information on an across a network. Web services is a standardized way or medium to propagate communication between the client and server applications on the World Wide Web.