Companies are recognizing that much of their market value comes from . . . . . . . , particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
A. variable assets
B. the value proposition
C. intangible assets
D. tangible assets
Answer: Option C
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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