Companies are recognizing that much of their market value comes from . . . . . . . , particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

The four unique elements to services include:

A. Independence, intangibility, inventory, and inception

B. Independence, increase, inventory, and intangibility

C. Intangibility, inconsistency, inseparability, and inventory

D. Intangibility, independence, inseparability, and inventory

A change in an individual's behavior prompted by information and experience refers to which one of the following concept?

A. Learning

B. Role selection

C. Perception

D. Motivation

While buying milk which kind of behavior is displayed by a person?

A. Extensive problem solving behavior

B. Routinized buying behavior

C. Variety seeking behavior

D. None of the above

Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

A. Promotion

B. Price

C. Distribution

D. Product