Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called . . . . . . . .

A. Independence, intangibility, inventory, and inception B. Independence, increase, inventory, and intangibility C. Intangibility, inconsistency, inseparability, and inventory D. Intangibility, independence, inseparability, and inventory

A. Learning B. Role selection C. Perception D. Motivation

A. Extensive problem solving behavior B. Routinized buying behavior C. Variety seeking behavior D. None of the above

A. Promotion B. Price C. Distribution D. Product