Consider the following statements.
1. All marketing strategy is built on segmentation, targeting and positioning.
2. A brand mantra must communicate both what a brand is and what it is not.
3. Goal incompatibility is one of the major causes of conflict among distribution channel members.
4. Physical goods, services and stores can have a brand name, but ideas and people cannot.
Which of these statements are true?

A. 1, 2 and 3

B. Both 1 and 2

C. Both 2 and 3

D. All of the above

Answer: Option A