Consider the following statements.
1. All marketing strategy is built on segmentation, targeting and positioning.
2. A brand mantra must communicate both what a brand is and what it is not.
3. Goal incompatibility is one of the major causes of conflict among distribution channel members.
4. Physical goods, services and stores can have a brand name, but ideas and people cannot.
Which of these statements are true?
A. 1, 2 and 3
B. Both 1 and 2
C. Both 2 and 3
D. All of the above
Answer: Option A
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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