Consider the following statements.
1. Brand equity is essentially the same as brand valuation.
2. Market segmentation and product differentiation are alternative marketing strategies.
3. Durable goods normally require less personal selling, after sales service and seller guarantees, than the non-durable goods.
4. Price discrimination in all forms is illegal in India.
Indicate the correct statements.
A. Both 1 and 2
B. Both 2 and 4
C. Only 4
D. None of the above
Answer: Option D
This Question Belongs to Management >> Marketing
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