Consider the following statements.
1. The ultimate level of market segmentation leads to one-to-one marketing.
2. Any attempt to target marketing to children or minorities is discriminatory and unethical.
3. The internet as a medium of adverting has high selectivity and cost.
4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.
Indicate the correct answer.

A. Statements 1 and 4 are true and others are not

B. Statements 1 and 2 are true and others are not

C. Statement 1 is true and others are not

D. All statements are false

Answer: Option C