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Consider the following statements given below and select the correct answer...

This question belongs to Mass Communication And Journalism Communication And Media Research
Communication and Media Research
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Consider the following statements given below and select the correct answer.
1. Advertising research is a specialised form of marking research conducted to improve the efficiency of advertising.
2. The purpose of advertising research is either to establish a brand image or to improve one.

Answer & Solution
Correct Answer: Option C
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