For the following two statements indicate the correct answer.
Statement I Advertising is any paid form of personal presentation and promotion of ideas, goods or services by an identified sponsor.
Statement II Sales promotion consists of most long-term incentive tools, designed to stimulate greater purchase of particular products or services by consumers or the trade.
A. Both statements are correct
B. Both statements are incorrect
C. Statement I is correct, but Statement II is incorrect
D. Statement II is correct, but Statement I is incorrect
Answer: Option B
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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