Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

A. Customer orientation

B. Profitability orientation

C. Marketing orientation

D. Competitor orientation

Answer: Option B

Solution(By Examveda Team)

Profitability orientation is not a component of market orientation. A profit-oriented pricing strategy involves setting prices for your products that will guarantee you'll make money on each sale. You determine your cost for manufacturing each product, then add a percentage for profit.