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Marketing
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From the given columns, which of the combinations best describe the concepts of product hierarchy?
List-I List-II
a. Need family 1. The core need that underlines the existence of a product family
b. Product family 2. Group of items within a product line that share one of several possible forms of the product
c. Product class 3. Group of products within the product family recognised as having a certain functional coherence
d. Product line 4. All the product classes that can satisfy a core need with reasonable effectiveness

Answer & Solution
Correct Answer: Option A
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