From the given columns, which of the combinations best describe the concepts of product hierarchy?
| List-I | List-II |
| a. Need family | 1. The core need that underlines the existence of a product family |
| b. Product family | 2. Group of items within a product line that share one of several possible forms of the product |
| c. Product class | 3. Group of products within the product family recognised as having a certain functional coherence |
| d. Product line | 4. All the product classes that can satisfy a core need with reasonable effectiveness |
A. Only A-1, B-4 and C-3 are correct
B. Only A-1, B-3 and C-4 are correct
C. Only B-4, C-3 and D-2 are correct
D. A-1, B-3, C-2 and C-4 are correct
Answer: Option A
This Question Belongs to Management >> Marketing
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