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91
Match the following.
List-I (Elements of communication process) List-II (Characteristics)
a. Communicator 1. Needs
b. Message 2. Availability
c. Channel 3. Relative advantage
d. Receiver 4. Credibility
5. Fidelity
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Answer & Solution
Answer: Option B
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92
Match the following.
List-I List-II
a. The role of communication 1. It is a link between experts, scientists, bureaucrats and receiver at grassroot level
b. Development communication 2. It is mediator between the technical experts and their target groups
c. Aim at creating environment for transactional communication and constructive interaction 3. Wilber Schramm
d. Mass media has potential to inform 4. Development communicator
e. Mass media 5. Agent of social change
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Answer & Solution
Answer: Option C
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93
Which of the following is not a barrier to effective communication associated with the media and channel?
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Answer & Solution
Answer: Option B
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94
What is/are the key feature(s) of message design theory?
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Answer & Solution
Answer: Option A
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95
Television is medium with its own psychological and emotional appeal and able to transcend barriers of
1. time
2. place
3. discipline
4. personalities
Select the correct answer
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Answer & Solution
Answer: Option A
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96
It is the process of communication resulting in the acceptance with conviction of the communicated proposition in the absence of logically adequate grounds for its acceptance. It is
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Answer & Solution
Answer: Option C
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97
Why branding is important for a company?
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Answer & Solution
Answer: Option B
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98
What is the other name of extension approach?
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Answer & Solution
Answer: Option A
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99
Assertion (A) Each person in the communication process is both an encoder and a decoder.
Reason (R) Communication often involves an action-reaction interdependence.
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Answer & Solution
Answer: Option B
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100
Which of the following is/are the aspect(s) of development communication?
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Answer & Solution
Answer: Option D
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