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Examveda

Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

A. Specialty

B. Convenience

C. Unsought

D. Augmented

Answer: Option B

Solution(By Examveda Team)

Convenience is the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort.

This Question Belongs to Management >> Marketing

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