Examveda
Examveda

If a firm is practicing ___________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.

A. Double-up marketing

B. Internal marketing

C. Interactive marketing

D. Service marketing

Answer: Option B

Solution(By Examveda Team)

If a firm is practicing Internal marketing, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.

This Question Belongs to Management >> Marketing

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